Testing and validating the efficiency of a Number Randomizer entails rigorous statistical evaluation. Tests just like the Chi-Squared Test, Kolmogorov-Smirnov Test, and Diehard Tests scrutinize the distributions and sequences of…
Digital marketers who want to remain competitive must delve into advanced analytics, a realm that goes beyond mere page views, click-through rates (CTR), and basic demographic data. Advanced analytics enables…
Maximizing the effectivity of ad spend is critical for businesses striving to achieve the very best return on investment (ROI). Demand-Side Platforms (DSPs) have emerged as a pivotal tool in…
