How to Conduct a Website SEO Audit: The Complete Guide

For the price, I don’t think you can beat AnswerThePublic for raw keyword research. For pure content research and ideation, BuzzSumo is well worth its subscription price, even if you already use rank trackers or all-in-one platforms. Just enter a topic, and you’ll get evergreen topic concepts with engagement scores and linking domain stats, along with common questions related to the topic. Next, you’ll see detailed projections for what your content will need to succeed based on ranking posts, including word count, content format, and post type (like „What Post“ vs. „Why Post“). Finally, you get suggestions for publishing times and social media platforms to share it on. Customized SEO for market expansion approach not only streamlines the process of understanding and improving your site’s SEO performance but also ensures that you’re equipped with a clear, actionable plan moving forward.

  • Detect keyword overlap and gaps to pinpoint areas where the client excels and areas that require improvement.
  • The agency is rooted in data-driven methodologies, ensuring that their clients not just ascend but firmly hold the pinnacle positions in Search Engine Result Pages (SERPs).
  • To assist digital marketers, website owners, and SEO specialists in optimizing their online presence, SEOMator is a feature-rich SEO audit tool.
  • So, you can expect a significant boost in organic traffic from various international regions.

SEOquake


Advanced SEO audits for targeted market insights
ICEA integrates SEO with various aspects of digital marketing to drive quality traffic and improve conversions. And lastly, their dedication to on-page SEO guarantees that every page of your website is optimized for success, enhancing user experience and search engine visibility. JDM Web Technologies specializes in comprehensive SEO services aimed at boosting the quality and quantity of traffic to your website through organic search engine results. They distinguish themselves through a highly transparent approach, sharing their research and expertise at every stage of the process.

Google Lighthouse


If you run a startup or have a small marketing team, you may be looking for the best SEO audit tools that are not only free but also easy to use. As expected from the best SEO audit tools, Moz offers many free SEO tools. SEOquake is a powerful SEO audit tool that can help you quickly assess the health of your website and identify potential areas for improvement. Seolyzer is one of the best SEO audit tools you can use for web crawling, log, and SEO analysis. If you want advanced features, you will need to upgrade to one of these paid plans.

You should also use external links to relevant, authoritative sources to help Google understand your website is legitimate. However, you want to use an internal link over an external link as much as possible. This allows you to see if there are pages that shouldn’t be indexed because you don’t want users visiting them. For example, development or staging pages from a site redesign should be removed immediately. If the technical jargon overwhelms or confuses you, working with an SEO expert and a web development team can do wonders to ease your mind.
The process reveals where to focus optimization efforts for the biggest impact. On the other hand, when people leave your site quickly after arriving because of poor user experience, search engines take this as a sign that the site’s content or experience isn’t relevant or satisfactory. However, taking a quick look at the position number is not enough for an effective monitoring of search engine rankings. You’ll also need to gain and interpret performance data on search volume, traffic forecast, visibility, clicks, content quality score, and more. Without fixing broken links, you risk contributing to a poor user experience, which will eventually result in high bounce rates and a decrease in rankings. By identifying and rectifying issues in real-time, businesses can ensure that their digital presence remains robust, yielding a consistent inflow of organic traffic and conversions.

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