However, hashtags are not a reliable way to earn visibility on Instagram, so they should be a small part of your SEO strategy and not your main focus. Overall, hashtags still provide enough benefits to justify using them as part of your SEO strategy. Many people still rely on Instagram hashtags to drive traffic to their pages, thinking that hashtags are synonymous with SEO. Today’s Instagram ranking system revolves around the platform’s native SEO and a handful of algorithm indicators. However, if it seems tougher than ever to gain new followers and engage your audience on Instagram, you’re not imagining things.
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They go the extra mile with professional graphics and a clean, modern layout. The most common reason people share content is when they think it will be useful to others. If you know how to answer one of these questions, write a blog post about it. The public determines whose idea, article, product, or concept gets shared or funded. When you understand what they want, you can develop content that draws them in.
Engaging Visually With SEO-optimized Profile and Cover Photos
- Structured data markup (also known as schema makeup) provides search engines with additional context about your website’s content.
- Scalenut, an AI-powered SEO and content marketing platform, can help you strengthen your on-page SEO process.
- In particular, you’ll want to research and include long-tail keywords in blog content, using them strategically over time to build more authority in the SERPs.
- Since Google shows only one structured data type per page, I recommend conducting A/B testing for pages ranking in the top 10 to measure which structured data type generates the highest click-through rate (CTR).
- The digital landscape is dynamic, with information, trends, and data evolving constantly.
However, improper international SEO implementation can potentially hurt organic performance in the business’ core market. If search engines don’t understand how pages are targeted, users could be served the wrong page, leading to a poor user experience, reduced conversions and, ultimately, a dip in revenue. Or, your website could be seen as giving search engines unreliable signals, having duplicate content or providing the wrong canonical URL for users. Our mission is to help you market your product or service using digital channels.
Make your content easy to digest by using headings, subheadings, short paragraphs, and lists. This not only improves the user experience but also helps search engines better understand and rank your content. Structured data and schema markup are about speaking the search engines’ language.
Google now also uses hundreds of other signals to decide which pages should rank. Besides these pages, adding social proof to your site can also be a great SEO tip to increase your trustworthiness. Links to your social media accounts and testimonials and reviews from clients, customers, or users are ideal. Sometimes this extends to cover hundreds of popular search terms and phrases.
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This may not sound like an advanced SEO strategy, but you’d be surprised how many websites are missing basic on-page SEO like page titles or descriptions. It’s easy to overlook when creating your website, but easy to fix with an audit. Auditing your website helps you discover why you’re not getting enough search traffic and sales.
Implementing geo-specific terminology optimizes content for search engines, narrowing the focus to engage the precise demographic targeted by a business’s marketing tact. Measure performance by tracking organic traffic, search engine rankings, and conversion rates in each target country. International SEO consists of optimization strategies that allow you to rank in regional search engines and acquire organic traffic to your business website from different countries in their native language. It helps your business grow globally and lets you target audiences from different countries in their native language. Global SEO strategies aim to provide an excellent user experience to all people visiting your site. Global SEO optimizes your website and online presence for search engines across different countries and languages, helping you reach international audiences and boost your global visibility.
And, if you’re still banking on compelling content and hashtags to expand your brand reach, you may have a tough time keeping up. International SEO opens up vast opportunities for reaching global audiences but requires a nuanced understanding of regional search behaviors, language nuances, and technical SEO implementations. Advanced crawling and indexing techniques are vital components of technical SEO that can significantly impact a website’s visibility in search engine results pages (SERPs). Mobile-first indexing means that Google predominantly uses the mobile version of the content for indexing and ranking.
